Lee Atwater
Athough, Atwater had a short lived career (compared to Karl Rove) as campaign manager and strategist, he remains one of the most infamous. Atwater's 1988 campaign had it all....racism, flag burning, mental illness rumors and Kitty Dukakis. He had what I would call a textbook perfect method to harness the fears of the public to win against an otherwise unprepared, weak opponent, Michael Dukakis. Like, Dukakis' campaign many more poorly-run Democratic presidential campaigns would follow (Gore, Kerry). Atwater set a precedent for campaign strategies that would be followed closely by Karl Rove.
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